Ko te Hononga o Amerika, te ōhanga nui rawa atu o te ao kua whanake, e whakamanamana ana ki tētahi pūnaha mākete pakari, ki tētahi hanganga matatau, me tētahi kaha mākete nui. Nā te tipu ōhanga pumau me ngā taumata whakapaunga nui a ngā kaihoko, kei te kaha tonu te tono mō te kawhe me ngā hua e pā ana. I roto i tēnei horopaki, kua puta ake ngā mīhini kawhe atamai hei wāhanga hua rongonui, e whakamahi ana i ngā whanaketanga hangarau hei whakatutuki i ngā hiahia o ngā kaihoko e whanake haere ana.
Temīhini kawhe atamaiKo te mākete i te US e tohuhia ana e te tipu pakari me te auahatanga e piki haere ana. E ai ki ngā rangahau mākete tata nei, ko te uara o te mākete mīhini kawhe o te ao, tae atu ki ngā mīhini kawhe atamai, i te tau 2023 tata ki te 132.9 piriona, ā, e matapaetia ana ka eke ki te 167.2 piriona i te tau 2030, me te tere tipu ā-tau (CAGR) o te 3.3% i waenga i te tau 2024 me te 2030. Ko te mākete o te US, inā koa, e matapaetia ana ka kite i te tipu nui, e akiakihia ana e te ahurea kawhe kaha o te whenua me te piki haere o te whakamahi i ngā taputapu kāinga atamai.
He maha ngā āhuatanga e akiaki ana i te hiahia mō ngā mīhini kawhe atamai i te US. Tuatahi, he nui te taupori e kai kawhe ana i te whenua, me te tata ki te 1.5 piriona ngā kaiwhaiwhai kawhe. He wāhanga nui o tēnei taupori, tata ki te 80%, e pai ana ki te iti rawa i te kotahi kapu kawhe i te kāinga i ia rā. E whakaatu ana tēnei tikanga kai i te kaha o ngā mīhini kawhe atamai kia noho hei mea nui i roto i ngā whare o Amerika.
Tuarua, he mea nui te whanaketanga hangarau ki te hanga i te mākete mō ngā mīhini kawhe atamai. Nā ngā āhuatanga pēnei i te tangohanga pēhanga teitei, te whakahaere pāmahana tika, me te whakahaere mamao mā roto i ngā taupānga pūkoro kua whakarei ake i te wheako kaiwhakamahi. Ko ngā waitohu pēnei i a DeLonghi, Philips, Nestlé, me Siemens kua whakatū i a rātou anō hei kaiārahi i tēnei mara, me te haumi nui ki te rangahau me te whanaketanga.
Heoi anō, ko te pikinga ake o te kawhe makariri kua akiaki ake i te tipu o ngā mīhini kawhe atamai i te US. Ko te kawhe makariri, e tohuhia ana e tōna iti o te kawa me ngā momo reka motuhake, kua piki ake te rongonui i waenga i ngā kaihoko, inā koa ko te hunga taitamariki. E matapaetia ana ka haere tonu tēnei ia, me te matapaetia ka tipu te mākete kawhe makariri o te ao mai i te 6.05 piriona i te tau 2023 ki te 45.96 piriona i te tau 2033, i te CAGR o te 22.49%.
Te piki haere o te hiahia mōngā mīhini kawhe maha-mahiKo tētahi atu ia o ngā āhuatanga rongonui i te mākete o Amerika. Kei te rapu ngā kaihoko i ngā mīhini kawhe e tuku ana i ngā mea maha atu i ngā āheinga hanga kawhe taketake anake.Ngā mīhini kawhe "katoa-i-te-kotahi", ahakoa he wāhanga iti iho i tēnei wā, kei te tere tipu haere, e whakaata ana i te hiahia e tipu haere ana o ngā kaihoko mō te ngāwari me te whai hua.
He tino pakari te whakataetae o te mākete mīhini kawhe atamai o Amerika, ā, ko ngā waitohu rongonui kei te whakahaere i te mākete. E ai ki ngā raraunga a Euromonitor, ko ngā waitohu e rima o runga rawa atu i runga i te hea hoko i te tau 2022 ko Keurig (US), Newell (US), Nespresso (Switzerland), Philips (Netherlands), me DeLonghi (Itari). He wāhanga nui o te mākete ēnei waitohu, ā, he nui te kukū o ngā waitohu.
Heoi, ehara tēnei i te kī kāore e taea e ngā tāngata hou te angitu i te mākete. Hei tauira, kua angitu ngā waitohu Hainamana i te mākete o Amerika mā te arotahi ki te rangahau me te whanaketanga, te hanga i ā rātou ake waitohu, me te whakamahi i ngā tūāpapa hokohoko ipurangi whakawhiti-rohe. Mā te neke mai i te hanga OEM ki te hanga waitohu, kua taea e ēnei kamupene te whakamahi i te hiahia e tipu haere ana mō ngā mīhini kawhe atamai i Amerika.
Hei whakamutunga, kei te rite te mākete o Amerika mō ngā mīhini kawhe atamai ki te tipu nui i ngā tau e haere ake nei. Nā te whanaketanga hangarau, te hurihanga o ngā manakohanga a ngā kaihoko, me te pikinga ake o te rongonui o te kawhe matao, e matapaetia ana ka kitea e te mākete te tono nui. Ahakoa kei te kaha ake ngā waitohu kua roa e whakamahi ana i te mākete i tēnei wā, he whai wāhitanga kei ngā tāngata hou ki te angitu mā te arotahi ki te auahatanga, te hanga waitohu kaha, me te whakamahi i ngā tūāpapa mamati hei toro atu ki ngā kaihoko.
Wā tuku: Hakihea-31-2024
